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Mike Nohales, Product Designer based in Spain with over 10 years of experience anchoring product strategy at the intersection of technology, user insights, and business. I transform complex constraints into scalable experiences that deliver measurable impact.

I partner directly with product management, engineering, and research teams to solve high-complexity challenges for market leaders like BBVA, Inditex, and Hitachi across Fintech, Retail, and Enterprise.

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Approach

Strategy, Precision, Impact.

Building refined products requires unpacking ambiguity before rushing into execution. My process focuses on reducing uncertainty through measured design decisions, balancing strategic thinking and vision with an uncompromising eye for detail. I map user behavior into highly polished, intentional product systems.

Viewing form and function as an indivisible whole, I believe that exceptional design is the natural consequence of organizational clarity. I actively bridge high-level product intent with production reality, translating cross-functional inputs into a singular direction to ensure strategic clarity is maintained through to final shipment.

Capabilities

Driving Product Strategy & Execution.

Core Craft
Strategy & Design
Systems & Scalability
Interaction Design
UX Architecture
Product Strategy
Insight-Informed Design
Inclusive Design
Technology
Advanced Stack
Figma Ecosystem
AI-Augmented Workflows
Technical Fluency
Technical Handoff
Interactive Prototyping
UI Motion Design
Discovery
Research & Alignment
User Research
Workshop Facilitation
Competitive Analysis
Service Design
Usability Testing
Design Sprints
Culture
Work Ethic & Mindset
Critical thinking
Project Ownership
Remote Collaboration
Operational Autonomy
Adaptive Growth
Cultural Empathy

Selected work

Hitachi, view project
Hitachi

De-risking remote collaboration for Hitachi’s industrial network

ideation
Prototyping
poc
Sngular
Mapping the employee innovation journey.
facilitation
blueprinting
service

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Launching Oysho Training, Inditex's first ever sport platform.
product launch
user interface
app